Managing By Walking Walking Around (MBWA) was a practice started by Hewlett Packard and popularized by Tom Peters and Robert Waterman in their best-selling book In Search of Excellence.

We don’t see a lot of it these days, thanks to it becoming impractical with offices and factories spread all over the globe.  Covid made matters worse.

But the thought underlying is powerful… to stay in touch with the day-to-day happenings at your stores, offices and other work locations.  They give you deep insights into who your customers are, how your customers behave, how your staff respond and much else. The challenge of making this happen is now solved by technology! Specifically: Video Analytics.

Video Analytics has come a long way with major developments in Computer Vision, Big Data, Data Analytics, Machine Learning – and now Artificial Intelligence.  Luckily, cameras too have become very cheap – push comes to shove, and you can install your old smartphone as a camera today!

Analysing the videos generated by these cameras has become the new-age MBWA!  Ideotics’ In-Store Video Analytics SaaS offering makes this even more handy – anywhere, anytime, and with no capital costs. 

Read more about this at MBWA ver e.0 - for Retailers OR Click on: https://tinyurl.com/eMBWA-today

#Ideotics #videoanalytics #retail #shoppermarketing #cctv #instore #shopper